selected works

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Google AI

Google AI: Global Motion Assets

The development and promotion of Google AI was one of Google’s P0 OKRs for 2024. With that in mind, I developed 20 bespoke motion assets featuring Google’s top AI products including; Circle to Search, Gemini and Magic Editor. I developed the entire creative development process, including:

  • Shot list development

  • Photographer bidding and selection

  • Casting

  • Location scouting

  • Wardrobe

  • Budget allocation and management

  • Post production oversight

The shoot was a first of its kind, combining lifestyle moments with Google’s first-to-market AI features. 

The work was also selected to be featured on the main stage at the Samsung Unpacked 2024 event, debuting Google’s AI features on Samsung S24 devices.

Google/Android

Global Android Lifestyle Photography

The Android brand was in need of updated, modern and effective lifestyle photography to be used across Google’s global marketing efforts. I spearheaded the development and execution of 30 bespoke lifestyle images, including;

  • Development & oversight of creative treatment and shot list

  • Photographer bidding

  • Shot list creative development

  • Casting + Wardrobe

  • On-set management

  • Post-production oversight 

The shoot covered 8 OEM brands, 6 form factors and 25 Google apps & services and is to-date the most downloaded assets across the Google org since launching. Additionally, Google’s DEI council reviewed the cast selects as the most inclusive and diverse cast they had seen to date for Android. 

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YouTube

YouTube BrandConnect

As YouTube was launching its first internal branded creator content team, I came on to help build operations around both campaign and content development. I managed multiple full-cycle branded Influencer campaigns included key stakeholder management, creator contract negotiations, creative concept development, production & implementation.

Client highlights include:

  • Clinique

  • Esteé Lauder brands

  • Dyson

  • EXPRESS

  • Samsung

  • Warner Bros.

  • HBO Max

Hyundai x Buzzfeed

Hyundai Young Entrepreneurs (BuzzFeed)

Hyundai tasked BuzzFeed with creating content that delivers on Hyundai's "Better Drives Us" brand promise. Our team developed a concept that followed young entrepreneurs who’s endeavors shared the same brand ethos. Through that strategic alignment we shared their stories and also introduced the new Hyundai Ioniq vehicle- which was showcased organically within the content.

  • The final product was a  docuseries highlighting individuals in the community who personified this idea of being driven by better and making the world better around them. 

  • The videos surpassed BuzzFeed's sharing and engagement benchmarks driving more than 14M views, 40M impressions and 71K shares. The series also earned a finalist spot in the Auto category for the Shorty Awards.

True Food Kitchen

True Food Kitchen Rebrand

True Food Kitchen was looking for a fresh, new and authentic brand update that effectively represented their nutritional science and flavor-first approach to food. In partnership with the Farrynheight agency team I worked across and project managed True Food’s rebrand campaign, developing a new brand strategy, tone of voice, core brand pillars as well as a full design and photography update.